In the digital age, having a functional and effective website or intranet is a valuable asset for any business, regardless of its size. Here are 10 tips for a successful website and the steps to build one.
The gains in productivity, attractiveness, image or information flow are real and fully justify the investment in time and resources. An attractive web site will allow you to :
- improve your notoriety on the Internet with a better visibility and a controlled content
- to have a showcase for your digital marketing
There are currently many tools to make your website yourself. You can also entrust the realization of your website to a webmaster or a digital strategy agency. But in both cases, you can not launch into the void without preparing your site as we prepare a marketing or communication plan.
Whether your business is b2b or b2c, the marketing tips are different. Whether it is a website redesign, the creation of a showcase site or an intranet site, you must identify :
- the target audience of your site
- the message to be transmitted
- the design and realization of a dynamic site, with a good ergonomics and a good content