10 Tips and tricks to make your website successful

In the digital age, having a functional and effective website or intranet is a valuable asset for any business, regardless of its size. Here are 10 tips for a successful website and the steps to build one.

The gains in productivity, attractiveness, image or information flow are real and fully justify the investment in time and resources. An attractive web site will allow you to :

• improve your notoriety on the Internet with a better visibility and a controlled content
• to have a showcase for your digital marketing

There are currently many tools to make your website yourself. You can also entrust the realization of your website to a webmaster or a digital strategy agency. But in both cases, you can not launch into the void without preparing your site as we prepare a marketing or communication plan.

Whether your business is b2b or b2c, the marketing tips are different. Whether it is a website redesign, the creation of a showcase site or an intranet site, you must identify :

• the target audience of your site
• the message to be transmitted
• the design and realization of a dynamic site, with a good ergonomics and a good content

This question is the most important of all. For what? For whom? Is it a site redesign, a modernization or a creation? What need will the new site meet?

There are many different reasons to build a website or an intranet. For example:

• Facilitate information sharing
• Boosting sales
• Controlling communication
• Launching e-marketing
• Or simply exist on the web in front of the competition, etc.

The textual content of your site is at least as important as its graphic charter. It is thanks to the text and the keywords that the Google Analytics engines will reference and classify your pages.

There is no need to produce a lot of text to get a good SEO (Search Engine Optimization), just to choose your words well and understand how to refer your site well.

There is a plethora of them. Faced with this abundance, it is very tempting to select the maximum number of tools. Abundance does not make richness, so choose carefully the features (video, calendar, e-shop, survey...)

Which employees are concerned by the intranet? What will be the access levels?

Remember that nothing on the web is truly private and that this is not the place for confidential information. Don't hesitate to organize a preliminary exchange with your company's IT department or to consult a SaaS (Security as a Service) provider.

Who are your future users: their needs, problems, reasons for visiting, internet habits, social media connection, etc.

For example, should the content be available in multiple languages or worked on to provide a particular level of accessibility?

You can use either internal resources or independent service providers, whether for content management, technical updates, graphic design, referencing...

Following a reflection on your specifications, you must be able to outline the tree structure of your site. Typically, home page, presentation, offers, contact, etc.

Remember to take inspiration from other sites to gain expertise in usability and UX (User eXperience) and do not hesitate to consult the website templates and website models of your most successful competitors.

One of the biggest risks in an intranet creation project is to rely on intuition rather than on Big Data. Conduct surveys and polls, don't hesitate to launch a beta test version with a few selected users to test your ideas.

A site may very well please you, but be perfectly ineffective. Therefore useless.

What are the main risks to the project? At which phases of the project will you be most vulnerable?

Typically: "Too many captains on the boat": you will be forced to design the new site in committees, with many decision makers. You risk designing a gas factory.

You have an intranet or website project and some of these questions are causing you problems or concerns? Ask for a free 15-minute consultation with a member of our team.