To enable it, go to System> Configuration> Design> HTML Head> Default description and press "Enter". Magento changes the status of all pages, which are now considered unique. Translated pages and duplicate URLs. There are three languages supported on the company's site. In case the product is xyz.com/product.html for English, different URLs must be used for other languages like German and Spanish. This is true for all pages in an e-commerce website under Magento.
Magento SEO Tips: Common mistakes to avoid
Contents
Default Meta Description
Neglect rel = "alternate" hreflang = "X
Deletion of pages / Modification of URL without activation of "201 Redirect
Neglecting image optimization
Magento XML Sitemap
Neglecting Rich Snippets
Default Meta Description
Neglect rel = "alternate" hreflang = "X
It is used to join pages with similar content in different languages. Never use canonical URLs to translate pages. Another tool can be used, "x-hreflang default" for landing on different language pages. Remember to link translated pages to each other. This can be enabled with country flag icons or direct language links, such as "change to English".
Deletion of pages / Modification of URL without activation of "201 Redirect
When deleted pages are redirected and URL changes are not made correctly, there is a 404 error.For search engines, this represents an acceptable error because some URLs may direct to a 404 page. On the other hand, a 404 error tends to make users uncomfortable. Removing all 404 redirects is the best way to counteract this. To do this, go to System> Configuration> Catalog> Create Permanent for unused URLs.
Neglecting image optimization
Magento does not change the name of the product image, nor its tag. Images can bring traffic to the site via search engines. Therefore, SEO optimized image names and alternative tags (alt tag) are needed to achieve this goal.
Magento XML Sitemap
The default Magento XML Sitemap is a bit simplistic; it consists only of products and pages, without photos. An upgrade of the XML Sitemap allows for proper indexing and reindexing of store pages. Double check the viability of the content before sending it to Google Webmaster Tools. A commonly observed mistake is to submit a sitemap containing product samples.
Neglecting Rich Snippets
The regular Magento platform does not have options to produce rich snippets. In reality, rich snippets help to give your website extra exposure and visibility. Also keep in mind Google Analytics; rich snippets produce a greater amount of clicks. Applying rich snippets is cost-effective and will offer you more traffic, sales and clicks.
Good optimization.