FOSFO

Proudly Montreal, Fosfo Puffer designs jackets that combine performance, style and environmental responsibility.
Made with responsible down (RDS certified) and fabrics made from recycled fishing nets, the coats offer warmth and durability with a reduced footprint. The site was designed to reflect this strong identity and the audacity of the brand. Without an initial brand guide, we built the digital universe based on the logo and the vibrant colors of the coats, highlighted by sharp contrasts and a dynamic layout.
To enhance the products, we alternated clean packshots and immersive lifestyle visuals, while creating a fluid and intuitive navigation. The Shopify site has been optimized with product management, filters, translations and a structured catalog to facilitate the purchase. We also designed a graphic guide covering artistic direction for the website, social networks, packaging elements and the newsletter, ensuring a consistent identity across all media. Advertising campaigns, landing pages, and lead generation strategies have also been created, helping to broaden the customer base and strengthen brand visibility.
