Bijouterie Italienne sells watches and jewelry to a high-end market. During the buying process, the customer takes the time to look at the products, to appreciate them, to compare them. Far from a high-pressure sale, it is a slower and more emotional process. It is this relaxed experience found in the store that we had to reproduce on the web.
Italian Jewelry
In 1959, Mr. Pino Miserendino opened his first jewelry store on Saint-Zotique Street in Little Italy. His jewelry store quickly became the favorite of the Italian community because of its personalized service and high quality jewelry.
Services
Web development, Graphic design, Digital marketing
Technologies
Magento 2, PHP, HTML5, CSS, JavaScript
Our expertise
An experiential site
for an immersive experience
Recommendations
Intermediate pages
to improve the user experience
To extend the in-store experience, we created a site with a unique path. Several pages allow the user to see the products, to capture their essence, without being pushed to the sale. Thanks to these temporary pages and a light and fluid design, the Bijouterie Italienne website retains the essence of the physical store and attracts many consumers to visit the store to complete their purchase.
In addition, Facebook and Adwords campaigns were implemented throughout the year. Combined with an SEO strategy, this allowed Bijouterie Italienne to improve its search engine ranking according to its business objectives.
Results
An optimized user experience
One year after the site went live, the bounce rate dropped significantly from 67% to 21%, while the average time per session improved by 72%.
Our monthly website optimizations and content strategy have yielded impressive results: a 180% increase in organic traffic in just 6 months on specific terms and topics related to business objectives. By increasing traffic on the right words and making improvements on an ongoing basis, we ensure that we are attracting a high quality and constantly growing traffic.
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Significant reduction in bounce rate
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Increase in the average length of a visit
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Increase in organic traffic in only 6 months