Published by Yassine
5 Mins

Magento vs. WooCommerce:
Which One is Best for Your Business?

If you’ve decided to open an e-commerce store, you’ve probably done some research and found two contenders: Magento and WooCommerce. Just like any other platform, each of them has their own pros and cons. Our goal is to create an easy-to-use interface that helps you succeed regardless of which one you choose. However, once you’ve made the decision, it’s difficult to switch. For this reason, it’s important that you make the right decision BEFORE building your site.

An Overview

Before we underline the differences, let’s look at some of the similarities. The following are typically found in most e-commerce solutions:

Both Magento and WooCommerce offer e-commerce store owners a dashboard and the ability to upload several items in bulk. They are both open source platforms and include SEO components that help your site’s visibility in search engines. All of these are necessary for store owners, so you’re covered on both platforms.

Overall, both options can be hard to maneuver  if you want a lot of customization; hence, you’ll need the right developer to help set up your platform. Both systems have a great developer community at your disposable, so you can get answers to your technical questions from experts and enthusiasts directly. Magento is its own system, while WooCommerce is a WordPress plugin.

Magento and WooCommerce are freemium open-source platforms. This means that they both make money through add-ons you’ll need as your website (and business) grows. Add-ons enable you to include several components to your site, such as unique payment systems, customized dashboard components, themes and check-out experiences. Most store owners need these customizations eventually, but you probably won’t know which of these items you’ll need until you actually start working with your site. This task may seem daunting, so we’re here to help you identify the right plugins for your business.

Both Magento and WooCommerce also let you plug in Google Analytics, so you can track your site’s traffic and visitors. You have a choice of thousands of themes, so content style and layout are completely customizable for both platforms.

Key Differences

Both Magento and WooCommerce offer similar solutions for e-commerce store owners, but it’s the differences that persuade site owners to work with one over another. To help you decide, let’s take a look at these differences.

If you’re used to WordPress, then WooCommerce might be the better solution for you. The benefit is that it’s a plugin you can add to your existing WordPress installation. You’ll still need a developer to customize it further, though. However, you’ll retain the ability to work in WordPress (if you’re already familiar with it).

Magento is its own platform, so moving to this solution requires an extensive overhaul of your website if you already have one. If you haven’t built a site yet, Magento is a better solution for new e-commerce sites.

Customized websites are easier to work with if you have your own hosting solution, because you (or your developer) have complete control over the website’s files. For this reason, it’s best to stick with your own domain and hosting solution so you can completely customize the code regardless of its design and location.

We customize both platforms. This means you receive an all-in-one development solution when you work with us. Our expertise lies in both Magento and WordPress, so you’ll have the option to choose either platform with our service without losing quality.

Which One Has Better Features?

The platform with better features completely depends on your business model and working style. You want a site with few limitations, something that gives you plenty of room to grow and lets you freely work with developers when you need to work on the site.

WooCommerce is a WordPress plugin, so you’re limited by the WordPress API. However, WooCommerce is much simpler in terms of code and usability. It’s made for people who need an e-commerce platform and don’t have much starting capital.

On the other hand, Magento has more features to help expand your business. It lets you cross-promote products across your pages, deliver comparison tables for viewers, add discount codes and manage multiple stores from one dashboard. Overall, Magento is a better bang for your buck when you compare customization possibilities.

Choosing Between the Two

Everyone has a budget. If you don’t have much time for customizing a site and adding extensions, WooCommerce is the better choice. However, it’s possible that you’ll need to move on from WooCommerce if your store becomes popular.

If you have the required investment capital, Magento offers more flexibility, even with its more complex code system. A developer can take care of that issue for you anyways.

The best solution? For future expansion opportunities, go with Magento. For the possibility to experiment without much capital, go with WooCommerce.