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SEO vs. SEM: Which to Use?

Recent Article

Published by Marc
3 Mins

SEO vs. SEM: Which to Use?

Search engine optimization (SEO) is a component of SEM. As per Google criteria, search engine optimization is "all about boosting traffic to a specific website with the help of top results found in search results". Google’s algorithm is constantly changing (same as the SEO industry in its entirety). One element remains constant, however: SEO consists of both on-page as well as off-page activities.

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