Let's do an exercise together, look at these two websites:
These two companies have a relatively identical service offering and their website offers the same functionality.
Let's say you are looking for a notary, which company would deserve your call after a first look?
I would assume that most of you would lean towards the former.
Yet they offer the same thing.
This is because a fully customized website, made by an agency, often offers a much better first impression.
Did you know that the average user forms an opinion of your website in 0.5 seconds? And that 75% of users admit to judging the credibility of a company with their website?
The features to be incorporated in your website are indeed very important to determine the cost of your website, but a web agency can offer you much more. A custom website like the first one requires a lot of support, much more programming for animations (the wow effect), design and maintenance.
A $5000 website can easily have the same functionality as a $15,000 website. The difference is the work and therefore the time that the agency puts on the website.
A low cost website contains a lot more automation to save in billable time.
This means at the website level:
- The general design is taken from a template
- The added features will be non-custom plugins.
And in terms of support:
- Much less time searching for competitive keywords in your industry.
- Some steps are not taken into account at all (storyboarding, wireframes, stress testing...)
For some, using a theme with photos from image banks does the trick.
In addition, customers who are ready to invest in their website, will benefit from services with great added value such as :
- Keyword optimization
- Creation of a persona
- Wireframe and prototype
- Internal link creation strategy
- CRM integration
- Geographic targeting
- Online store with hundreds or thousands of products
These are the additions that add the most value and allow the client to see a real increase in their traffic and sales. So we go far beyond just designing a website. We build a complete web marketing strategy.
The cost of a website will therefore be influenced by its functionality, but it is in the support that we see the difference. The approach to take and the price always depends on the needs of the client. Some only want a landing page while others need a complex online store. The important thing is to know what the purpose of the website is to be able to determine the support and customization that will be necessary.